Established in 2009, Nue World Limited commenced trading as Wireworld UK to distribute Wireworld Inc. (USA) audio & video cable products in the United Kingdom. Although the LLC was formed in 2009, the Managing Director of Nue World was involved in distributing Wireworld cables since 2003.


After 6 years of successful trading as Wireworld UK, the Company expanded its product portfolio by the inclusion of carefully selected brands.


In 2015, due to implementation of the expansion programme, the Company was rebranded as Nue World to reflect its vision and direction.


Abbas Hussain

Managing Director

E: abbas@nueworld.co.uk

From Childhood interest to Enterprise - Driven by Inspiration.

The eldest son of a famous Pakistani Test Cricketer Mahmood Hussain, Abbas was born in Karachi and brought up in Harrow, England. He has been educated at some of the finest educational institutions in the United Kingdom. Abbas acquired Diploma in Engineering Technology at Harrow College and then joined Herefordshire University to study Electronics Engineering. After graduating from Hertfordshire University he continued his education at the American InterContinental University London to study Business Management.


Since an early age Abbas was interested in ‘How Things Work ‘. His curiosity and inquisitive nature has made him explore and accumulate knowledge on a wide range of topics. In his teen years, he spent long hours building kit amplifiers and record players. Abbas’ career in Hi-Fi industry started back 1989 at the age of 24.  He was co-founder of Orelle; a manufacturing company producing Hi-fi equipment for audiophiles.


“I saw my dad as an Inspiration, he always encouraged everyone around him to follow their dreams”.

My father enjoyed every moment of his life, he loved what he did. I took his advice and have never looked back.


“Choose a job you love, and you will never have to work a day in your life.” - Confucius (551-479 BC).

Dave Nandra

General Manager

E: dave@nueworld.co.uk

Extensive experience of consumer electronics retailing - To assist our trading partners

Born in Kenya; raised and educated in London, Dave studied electronics at a local technical college. After graduating, he worked as a technician in the electronic service industry. From this role he progressed to sales and management. He gained valuable experience in dealing with customers and suppliers while working for large Hi-Fi retailers in the heart of London. He brings a wealth of knowledge gained over two decades to this position.


"There are three kinds of people in this world: those who make things happen; those who watch things happen; and those who wonder what the hell happened." - Anonymous


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Distribution, Sales & Marketing

Tel: 020 8991 9200

Tel (Int'l) +44 20 8991 9200

Email: sales@nueworld.co.uk